Marketing + Communications
Taylor Ashford
I am a strategic communicator with more than a decade of brand building, digital marketing, and content development experience.
About
Communicator.
Strategist.
Builder.
I spent a decade as Marketing Director at Climb So iLL, transforming a local climbing gym into a St. Louis institution through content, storytelling, and community building.
I am a full-stack communicator—equally comfortable writing copy and managing the systems that deliver it. I think in audiences, narratives, and outcomes.
I am pursuing a role where these skills can serve an institutional mission and promote community engagement.
Experience
Communications Consultant
2012-Present
St. Louis, MO
Independent practice delivering brand strategy, web design, and digital communications for small and mid-sized businesses. Manages full projects end-to-end, from custom tools to content and SEO.
Marketing Director
2012-2022
Climb So iLL
Sole marketing lead at Climb So iLL, growing the brand to 100,000+ customers and 40,000+ social followers. Directed all brand strategy, content, design, and outreach across a decade of rapid growth.
Adjunct Instructor
2015-2016
Saint Louis University
Designed project-based coursework at Saint Louis University centered on storytelling and clear communication. Led critiques and mentored students on presentation and narrative development.
Work
Brand Development
Climb So iLL
A grassroots brand identity paired with a decade of rapid growth, across two locations.
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Digital Strategy
Vertical Voyages
A cohesive brand identity paired with a custom content system, run by a small internal team.
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Brand Positioning
Baxter Gardens
A premium brand identity paired with a searchable database of nearly 1,000 plants.
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User Experience
Perma Jack
A searchable dealer map and sharper, audience-first structure for a 50-year-old company.
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Bring a strategic communicator to your institution.
I bring brand-scale thinking, hands-on execution, and genuine investment in institutional storytelling.
- Creative Direction
- Brand Identity
- Content Strategy
- Web Design
- Copywriting
- Photography
- Search Engine Optimization
- Analytics
- Project Management