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Case Study: Redesigning the Perma Jack Website

Mr. CEO

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August 22, 2025

Overview

Pema Jack has been a trusted leader in foundation repair since 1974, known for their innovative steel pier system. While their product has always been reliable and forward-thinking, their website was stuck in the past. The new PermaJack.com pairs modern design with smart strategy, transforming their digital presence.

Table of Contents

The Challenge: An Outdated Website Holding Back a Trusted Brand

The previous Perma Jack website, though information-rich, suffered from several limitations:

  • Dated Design: The layout relied on a static, left-hand navigation menu and long text blocks with minimal visual hierarchy.
  • Poor Mobile Experience: The site was not optimized for smartphones or tablets, forcing visitors to pinch, zoom, and scroll awkwardly.
  • Visual Disconnect: Illustrations and low-resolution images didn’t reflect the quality and professionalism of Perma Jack’s proven foundation repair systems.
  • Weak Calls to Action: Contact forms existed but lacked prominence, and users weren’t guided toward exploring dealer opportunities.

The result was a site that didn’t inspire confidence or align with the trustworthiness of the Perma Jack brand.

Mobile phone mockup showing the outdated Perma Jack website design with yellow sidebar menu and technical foundation repair text.
Mobile phone mockup of the redesigned Perma Jack website with a clean layout, brown header, bold tagline, and illustration of a house supported by foundation piers.

The Solution: Build a Stronger Digital Foundation

The redesign process aligned Perma Jack’s online presence with its reputation for strength, stability, and reliability. Key improvements included:

1. Modern Design

The new site embraces a clean, spacious design with strong typography and professional visuals. Content is structured into scannable sections, making it easier for visitors to find the information they need quickly.

2. Responsive Layout

With most users browsing on mobile devices, the new site is fully-responsive. The navigation is streamlined, buttons are larger and easier to tap, and content adapts seamlessly to different screen sizes.

3. Refreshed Visual Branding

Outdated graphics were replaced with high-quality images, strengthening credibility and better reflecting the engineering behind the Perma Jack system.

4. Clear Messaging

The copywriting balances technical detail with customer-friendly language. The new content highlights both how the system works and why homeowners and contractors can trust it.

5. Stronger Calls to Action

Prominent “Request a Free Estimate” buttons and simple, effective forms encourage visitors to take action. The site is designed not just to inform, but to convert.

Laptop screen displaying the old Perma Jack website dealer directory with a simple text list of authorized companies by state.
Laptop screen showing the updated Perma Jack website with an interactive map of dealer locations across the United States.

The Result: A Website That Reflects the Brand’s Strength

The redesigned PermaJack.com communicates the same qualities that define the company’s foundation repair system: stability, reliability, and confidence.

  • Visitors can find information faster and easier.
  • The site builds trust with professional visuals and modern design.
  • Calls to action guide users toward learning about dealer opportunities.
  • The overall experience reflects the high standard Perma Jack has upheld for more than 50 years.

Final Thoughts

The redesigned website strengthens Perma Jack’s digital presence by replacing an outdated, text-heavy site with a modern, mobile-friendly and conversion-focused platform. As a result, the business is better positioned to connect with today’s homeowners, contractors, and potential partners.

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