Let’s sell some books.
But first, let’s establish your offering. You host workshops that provide climbing gyms with pre-designed programming, member engagement opportunities, potential retail sales, and quality marketing materials. These are valuable resources that reinforce what you can do for them, not the other way around.
These resources help you achieve three crucial goals. First, they help you develop relationships with climbing gyms. Second, they help you build trust and loyalty among their members. And finally, they help establish your brand and create fans. As a result, they serve the ultimate goals of securing orders from retail shops and generating consistent online revenue.
To achieve these goals, creating resources for each stage and stakeholder is crucial. By developing a professional media package, pre-made marketing content, and a website that reinforces your message while enabling gym managers and potential customers to engage with your products, we are laying the groundwork for success. These components come together to create a holistic marketing strategy.
The goal with media creation would not be to create a one-time marketing piece. Instead, we would develop an archive of useful content that can be used in various capacities. This content could be utilized on your website, social media, and promotional materials in various combinations.
Thank you for taking the time. While a new website alone will be beneficial, I ultimately want to help you succeed. I believe this holistic approach can do that. I look forward to talking more and helping however possible.