Climb So iLL

Climb So iLL Building a Climbing Community from the Ground Up I served as the sole marketing lead at Climb So iLL for a decade, directing brand strategy, content, design, and communications across every channel during a period of rapid growth. Over that time, the brand grew to over 100,000 unique customers and 1,000+ monthly […]

Vertical Voyages

Vertical Voyages Positioning a Multi-Program Brand for Growth St. Louis-based Vertical Voyages provides climbing programs, instructor trainings, and arborist services across the Midwest. As the business expanded, its old website could no longer support the demands of three growing program lines. I built the new site to scale, designed to run entirely by their small […]

Baxter Gardens

Baxter Gardens Brand Positioning and Infrastructure for a Growing Firm Baxter Gardens, a second-generation landscape design firm in Chesterfield, MO, had the design expertise to win larger, higher-margin projects, but their public presence did not reflect it, and their internal knowledge base was not built to scale. The company’s website looked indistinguishable from smaller, less […]

Perma Jack

Perma Jack A Modern, Audience-First Site for a 50-Year-Old Brand Founded in 1974, Perma Jack is a pioneer in foundation repair, but its existing website didn’t reflect that history. It was held back by a bloated sidebar, dense text blocks, and a dealer directory that required scrolling through every state. My goal was to make […]